We understand art as something that brings beauty into the world. Indeed, throughout history, cultures around the world have used it to connect to one another and even to the universe at large.
But there have been others in history who have used Art principles and symbols to brand their Identwield extraordinary power.
We will examine together how Napoleon used the Power of Art to brand a powerful image of the Emperor. We will answer your questions about why he was considered as a military genius and a political Mastermind while we analyze his paintings.
The Napoleon highlights tour is a 2-hours private tour on the footsteps of Napoleon's quick ascension to Power, his Golden Bee brand, his propaganda, his taste in Art, and all embedded in our Louvre Masterpieces trail with a knowledgeable Speaker Guide.
The Napoleon Full tour is a 3-hours tour in the Louvre Museum combining the Red Room and the Napoleon III rooms where we can separate the Myth from Reality by seeing the elements of Napoleon's coronation, his personal items, his throne and many more surprises and extreme details.
In France, this tradition of mixing Art with Politics and Power is exceptionally notable.
After all, it was here that a king poured overwhelming resources into a palace to seize political control. And it was here that leaders — royal or otherwise — have attempted to make their mark by contributing the remarkable cultural legacy of Paris.
So what of the most famous French leader? What of Napoleon? How did his legacy interweave with art?
It turns out, the story of his rise and fall cannot be told without it. But we must first start with the story of the Louvre, as it became the backdrop for Napoleon’s use and manipulation of art.
The Louvre is by far the world’s most important and most visited art museum. Its collection spans a head spinning length of time — from prehistory all the way to the present day.
Across 35,000 objects, it tells the full story of human creative expression and achievement like no other museum can.
And it does so in striking style, with the building itself as much a work of art as anything inside. The large halls and intoxicating architectural detail present the unparalleled collection in a breathtaking way.
But the Louvre was not always a bastion of art.
The Louvre began construction in the late 12th century as a palace for King Philip II. The fortress that once surrounded it is partially visible when you visit the basement of the museum today.
Since royalty would spend so much of their time in the building, they kept their art there. The 16th century king Francis I began seriously building a collection, and it grew with each subsequent generation.
By chance, it housed the royal art collection. This was necessarily a private collection, but starting in the 18th century, people were calling for public displays of art. Believe it or not, nothing like the modern art museum existed yet.
Over the century, a plan developed to make the royal art collection public, but they never actually went anywhere. That is until the French Revolution.
With the monarchy dethroned, the French Revolution had an enormous art collection with no owner.
It was finally time for France to get its first public art museum.
Ten years later, Napoleon will rename the Museum of the Louvre for a brief moment of History, Le "Musée Napoleon".
He said :
"The Louvre will never be a convenient dwelling. I look at it as a parade palace in which we must bring together all that we have of wealth in objects of Art and Science, such as statues, bronzes, paintings, libraries, archives, medals..."
A year later, August of 1793, the Louvre was opened to the public, presenting the people with fine art gathered not only from the royal collection but also from the confiscated collections of aristocrats.
The noble desire to give the public free access to the world of art would radically change society’s relationship to both individual works and artists. But it also opened the door for using art and its theft as a tool of propaganda.
This started almost immediately. When France invaded what is now Belgium during the Revolutionary Wars, they stormed a church in Antwerp and stole The Raising of the Cross by Peter Paul Rubens. This impeccable masterpiece was known throughout Europe as one of the greatest works of art ever created. Its prestige made it the perfect spoil of war, and the Louvre was the perfect trophy case to place it.
But the political situation in France was also giving rise to a political mastermind who would use art for his political advantage more than any leader before him.
But the political situation in France was also giving rise to a political mastermind who would use art for his political advantage more than any leader before him.
France continued to be embattled in wars across Europe. And the young army leader Napoleon made sure to plunder as much art as possible during his conquests, filling the Louvre with an enormous bounty.
He even went so far as to hire trained art consultants who traveled through conquered territory to find notable works and ensure that the best art of the country was taken back to Paris.
In the example, Napoleon's suffered many losses in Jaffa in Israel. His army was infected. Many French soldiers were sick and died from diseases.
However, back to Paris, the French people will see this painting of Napoleon caring about his soldiers, even touching the infected soldier.
Look at his clothing, Napoleon is not a conqueror, he adapts to the local costumes and blend into the Oriental countries.
While the man behind him is afraid of diseases, covering his mouth with a tissue, Napoleon Bonapart, in contrast, tends his hand, gloves off, caressing the wounded and the infected.
Napoleon is standing in a posture of a Savior, his eyes, gently reassuring his sick hero. Some even kneeling to him, begging for Napoleon to heal him.
Art became a way to craft his public image. Paintings of him as a heroic figure were now prominently placed in an art museum open to all, making an impact on his reputation.
For instance, Bonaparte at the Pont d'Arcole (1801) by Baron Antoine-Jean Gros. Gros would later give us the legendary painting Napoleon on the Battlefield of Eylau in 1808.
This use of art as a tool of propaganda would reach its height with Napoleon’s relationship with Jacques-Louis David (Red rooms) — one of the greatest European artists of all time. By utilizing David’s power as a painter, Napoleon ensured his own victory in the public eye.
The first major collaboration between the two is no doubt Napoleon Crossing the Alps (1801). In this striking image, a golden caped Napoleon is commanding from a white horse who is raising its front hooves up in a moment of peak drama. The brave leader points upward over the mountains before him. And at his feet, a stone reads “Bonaparte” and below it “Hannibal”, a sign that a great man of history was also here.
The painting romanticizes the actual crossing of the Alps a year before by Napoleon and his army. But it not only documents, it sends a message: "this is a brave and daring man, a true leader, and the best hope for French victory".
Napoleon’s first coronation as the Emperor of the French was captured by David in the grandest possible scale with the excessively named Consecration of the Emperor Napoleon I and Coronation of the Empress Josephine in the Cathedral of Notre-Dame de Paris on December 2, 1804.
The artwork which you can still see at the Louvre today was commissioned by Napoleon a few months before the event, but David would not begin until a year later. The delay was in part due to preparations needed for the immense size of the work. Its dimensions are titanic: 6.21 meters by 9.97 meters (or a little over 20 feet by 32 feet).
The tremendous scale and political importance of the work was not lost on the artist, who toiled away for two years before finally exhibiting it at the Salon in 1808.
The finishing work promotes the idea that Napoleon was a supreme leader above all other authority. After all, the Pope is standing behind the new Emperor, and it is Napoleon who crowns himself — as if there were no one on Earth who had the authority to do so. That extremely bold symbolism was lost on no one at the time.
But the painting did more than simply bolster the idea of the legitimacy of Napoleon’s title as Emperor. It also helped promote his marriage. Empress Joséphine is shown bowing in supplication, ensuring to the public that the union was holy and was sure to bring forth an heir. But she would not be able to bear a son for the Emperor Napoleon, and the two would get an annulment in 1810.
Joséphine was a major influence on Napoleon, teaching him how much art could change the opinions of others — a valuable tool in politics. In the Gros painting discussed above (Bonaparte at the Pont d'Arcole), it was Joséphine who commissioned it, and she even had to sit Napoleon in her lap and hold him still so that he could pose long enough for the painting to be completed.
She continued as a generous patron of the arts in her role as Empress. In fact, her patronage and prominence as a collector helped define the Empire style.
Napoleon’s Empire eventually fell. His bloodline would only briefly regain power under his nephew Charles Louis Napoléon Bonaparte who became Napoleon III. He was elected in late 1848 and would declare himself emperor four years later — a role he maintained until 1870.
His influence on art can be seen in the Napoleon III apartments, which you can visit in the Louvre’s Richelieu wing.
The Napoleon III apartments are striking in their absolute, over-the-top maximalism, a mix of many styles : Every inch is detailed, adorned, or somehow made active through the tireless efforts of artisans.
The interior design brings together a dizzying number of wallpaper patterns, gilding, frescoes, glittering chandeliers, and magnificent rugs, not to mention many individual works of art.
The architecture, interior design, and decorative arts on display in the Napoleon III apartments can not be understated. This is a must visit feature that you can include in our Advanced Louvre guided Tour.
Napoleon knew how to use the rising phenomenon of public art as a way to establish and reaffirm his own power.
And the Louvre is perhaps the best symbol of this — as a repository for art once private and royal, now public.
If you would like to understand all the fascinating lines of Art history that go through the Louvre of Napoleon on your next visit, you need a tour guide that can connect the dots and make this come alive thanks to his enormous sphere of knowledge around Napoleon.
We would love to bring our years of experience and expertise to work for you.
Contact us today, and let’s plan your perfect Napoleon tour in the Louvre, and more.
Private Guided tours in Paris Museums
TOUR GUIDE PARIS
By continuing to use this site, you accept our use of Google Analytics